When you are putting out other people's music you tend to forget your own. Since starting the label I've been sorting through music I get from other artists and I've seemed to have ignored my own releases. Well, after the holiday I will be putting out some new music.
So every now and then I check the interwebs for signs of my name and I find some guy in Russia using the same name. You would think that he would get the point after seeing my posts, videos, releases and appearances all over the interwebs. The problem is if you don't travel outside of your country then people in other countries can use a name that they believe to be unique at their discretion. Cease and desist letters do not work in Russia (or India for that matter. Yes there is a guy in India using my name.) So how do you fix something like this? You become more famous than they are. My new mission, if I choose to accept it: Overwhelm the interwebs with my presence! Well maybe I'll do it tomorrow...
I'm on disability for High Blood Pressure and Kidney Failure so I've revived my DJ career as a means of coping. The medicine I take makes me a borderline Narcoleptic and I find myself falling asleep on public transportation often. The order side of that is sometimes I can't sleep and I'm up all night. The goes on for weeks at a time. Now as a DJ you have to force yourself to stay up on weekends when you get most of your work. I mostly support members of the crews that I've joined so I get a chance to sit down and that is when I nod off. Now as I type this it is 3:15 in the morning and I'm wide awake. I wonder if I lived on the other side of the planet if I would be up or would I be on a train to Tokyo and nodding off. Oh, well. Titty sprinkles.
So I'm making this mix for an upcoming Free House music picnic hosted by the GETO DJz, Inc. and I'm making a playlist for the vendor table. I get mostly through it and there is this song that I know but I've never known the title of the song or the artist. I start to realize that it's like the for most of the songs that I play that are either mislabeled or a simple name has been placed on the file. You see, the original DJ world was always steeped in mystery with most DJ's keeping their prized possessions, their music collection, private and secluded from prying eyes so that they would have the best collection. Many times if you found a rare gem of a track you would black out the label so that other DJ's wouldn't know that name of the track. In my case I had tons of music I inherited from other DJ's and another ton of music that was white labels. (White Labels are promo copies of music that is soon to be released but had a preliminary promotional release with a simple white label and no cover art.) I began to realize that the general public has this issue as well as I remembered one of my favorite songs in High School being The Who's "Baba O'Riley" which no one knew that was the title because we always called it "Teenaged Wasteland" over the years. So the challenge is whether you can name all your favorite songs or not. While you do that listen to my mix.
Here's the thing: Just when you think you know everything you find out you don't know squat. I was talking to DJ Clent about his release on my label Halsted Street Entertainment and we were going over our marketing plan. Now being the smartass that I am I figure that I know all the places to send information and that I have it handled. Out of the blue Clent asks if I know about www.residentadvisor.net and I have to say I had never, ever heard of it. The more I think I know the more I don't.
So I finally go to the site to check out this lead. All of the DJ's I respect have listings there already so I decide to list my label. Well to list a label you have to have a DJ that is known to have recorded for that label. But then you need to list recordings by that DJ. Then you need to tote that and lift this. It was crazy and I spent 4 hours just trying to list HSE. After I was done I had to list myself and another guy just to get to the page that allowed me to list the label. Then when I found Clent's page for his DJ chart I see three of the songs on the album already listed. WTF, Chuck!?! Man, this crap is crazy.
Here is a taste of two of the songs on that release. I spliced in a short interview Clent did about how he got started between the two songs.
So in the wake of my song "I Bust It" going live on Beatport, I decided to put out some more music. As quiet as it is kept I uploaded my remix of Chris Brown's "Beautiful People" which I'm told has been making the rounds in the clubs in Chicago. I also put out a few tracks that were nagging me which I will compile into a big album's worth of tracks soon.
Is there still room for Ghettotech in the world? I hear I'm popular in England so we will see.
In other news I recently completed a new Juke mix with DJ Fulltono of Osaka, Japan. It's called "Superjuke" and it can be streamed from the previous link. I don't do Juke very often but when I do I do it to death. Special thanks to DJ Fulltono for his help with this and his mixing skills. I gained quite a few new fans due to this. Maybe I should have called it "Halsted Street Entertainment Volume 5." Maybe I'll save that for later.
When you are doing self promotion often times you hit that wall. The part where you have done everything you can do and you are waiting for people to discover your efforts. You've posted everywhere you know to post and you've updated everything you could. Then comes the wait. And you wait. And wait. The you say screw it and you start promoting something new but by that time you start seeing results for the promotion you gave up on. Sometimes it can be very frustrating especially doing it from scratch. Big companies can throw a lot of money at something and guarantee that SOMEONE will buy what they are promoting even if it is hot crap.
Sometimes self promotion can get out of hand. I joined a support group for DJ's on Facebook thinking I could network and build connections. What I got was endless posts of parties I did not intend to attend. One girl would advertise her clients but failed to mention what city/region they represented and how to get to their parties. She was eventually kicked out of the group. Well I've tried to post a few things in the group which seemed to have a frenzy of new posts right after whatever I'd post. Maybe it is time to start advertising. My Music on Amazon.com Follow DJ Flint on Mixcloud