Self promotion

When you are doing self promotion often times you hit that wall.  The part where you have done everything you can do and you are waiting for people to discover your efforts.  You've posted everywhere you know to post and you've updated everything you could.  Then comes the wait.  And you wait.  And wait.  The you say screw it and you start promoting something new but by that time you start seeing results for the promotion you gave up on.  Sometimes it can be very frustrating especially doing it from scratch.  Big companies can throw a lot of money at something and guarantee that SOMEONE will buy what they are promoting even if it is hot crap.

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